Morning Call employees may have dodged the layoff bullet slated for April 19, but it looks like the countdown is on again for Sunday May 3. The rumor is that 26 out of 126 will get the ax in Editorial, with the company-wide total around 100.
Also on the chopping block is the Northampton Bureau (nee Easton), the only survivor of the four bureaus from last year's cutbacks.
And how's this for a misleading headline from the April 28, 2009 Morning Call:
Morning Call readership rises by 9.2 percent
"The paper's daily print circulation, a measure of people paying for the
newspaper, dropped 8.9 percent to 99,111 compared with a year ago.
Total Sunday print circulation, which is typically the most profitable
day for newspaper advertising, dropped 7.2 percent to 130,693."
Gee, am I that bad at math that I don't see -8.9 and -7.2 adding up to a +9.2 percent increase? The headline should read "Morning Call online readership rises by 9.2 percent." And thanks to fellow blogger Bernie O'Hare for pointing out that "[t]he daily circulation is under 100,000 for the first time in 38 years." I guess a lot of people have better things to do with their time than read a non-newspaper.
You know, I just keep hoping, in my starry-eyed-kid optimistic hallucinations, that some (preferably handsome and single) super hero would come along and sweep away the goats from the sheep in The Morning Call's management structure and make them all just go away. That's it. Pfffftt! You're gone. See ya—wouldn't want to be ya. But alas, that's only in fairy tales, isn't it?